Stop Asking for Headshots
As a Boston-based branding photographer, I get to work with a lot of amazing small businesses and entrepreneurs. I'm passionate about helping them create beautiful visual content that elevates their brand image.
Something I often get asked from potential clients that I’m super apprehensive about is: “Can you just take a few headshots?”
While I understand the desire for a quick and easy solution, getting only 2-3 photos as an entrepreneur or small business isn't going to be enough to make a real impact on your content strategy.
Headshots can be great for a LinkedIn profile or company website, but they don’t tell the full story of who you are and what you do. Your brand should showcase your personality, style, and values. In order to convey that through images, you need a variety of shots that show you in different settings and situations.
For example, if you’re a fitness coach, you might want photos of you working out, coaching a client, and prepping healthy meals in the kitchen. Or, if you’re a jewelry designer, you might want photos of you creating your pieces, styling them on models, and showcasing them in a boutique.
These types of images give your audience a glimpse into your life and work, and they’re much more engaging than a standard headshot.
Another reason to stop asking for just headshots is that it limits your content strategy. If you only have a few photos to work with, you’ll quickly run out of content ideas and have to reuse the same images over and over again.
This can lead to a stale and uninteresting feed, which won’t attract new followers or customers.
By investing in a branding photography session that goes beyond just headshots, you’ll have a wealth of images to work with for months or even years to come. You’ll be able to showcase your brand in a variety of settings and attract a wider audience with engaging and creative content.
So, if you’re a small business owner or entrepreneur, it’s time to stop asking for just headshots.
Invest in a branding photography session that will give you the variety and quality of images you need to make a real impact on your content strategy.
